World's Healthiest & Most Powerful Energy Drink

VidaBlast - Life Is A Blast, Live It!

We are a 20 year old manufacturer that is launching our most important and exciting product to date and are extremely proud and excited to bring this product to market. The branding and bottle design need to be as unique, exciting and impactful as the product itself. Please go to YouTube and enter "blast cap technologies" and review the first video at the top of the page to see the revolutionary delivery technology to deliver our one-of-kind formula. Then review the attached powerpoint as a rough outline of the formula that will go in this blast cap.

We will need a die cut design and all development files development files if you are awarded the prize. See die cut template attached to this brief.

Please also preview prelaunch letter in attached word doc which further conveys the excitement and uniqueness of this product launch.

I have also attached a .zip file of the logo development files.

IMPORTANT: The finished clear bottle will be a 4 color silk screen for the winning design and needs to show the light maroon powder being dispensed into the bottle when the cap is depressed so the design needs to have some transparency to it to still show the powder being dispensed into the water.

Proposed design needs to appear on both sides of the bottle so branding can appear from all angles.

The target market for this product will be anyone between the ages of 18 and 55 that want amazing health, energy and convenience. Anyone who currently consumes unhealthy energy beverages, sodas, vitamin water, gatorade, etc. This product is not only perfect for a daily dose of amazing health and energy, but also for athletes and non-athletes alike for pre and post workout routines.

We are looking for something incredibly UNIQUE and impactful. This bottle design needs to have a tremendous WOW FACTOR since the technology and the formula we are introducing will have the same type of WOW FACTOR! At the same time the design needs to be still be subtle enough so someone can demonstrate the blast cap technology by blasting the powder into the water and seeing the water change colors.

See attached word doc for VidaBlast logo colors and gradients.