MANDATORY GRAPHIC ELEMNETS
- OVERALL LOOK&FEEL: minimalist, subtle design, with few, seamless & small graphic elemenst (not over-crowded)
- DOMINANT COLOR: WHITE (~70%), LIGHT BLUE/BLUE for the rest.
- Please include the CORPORTAE graphic elements in your design, as specified in the brief.
- You can include in the design different graphic elements which are in-line with the concept.
DESIRED COLOR SCHEME
- In line with brand equity / logo – dark blue, light blue, white.
NO black, yellow, red etc.
Since this is a mineral water brand with a “healthy” concept, we are looking for motives linked to winter&nature: water, snow, ice, water sources etc.