Come erika.endrizzi ha cominciato il suo viaggio per il design di etichette per prodotti
Per cosa sei conosciuto?
Maso Stella Azienda Agricola Endrizzi
Qual è il settore più indicato per la tua attività?
Cibo e Bevande
Dicci qualcosa su di te e sulle persone che vuoi raggiungere
Maso Stella is the name of our family farm, now in its third generation, born in 1941 and located in Trentino (Italy), a famous Region for apple production and its beautiful mountain area of the Dolomiti. The company produces apples for fresh consumption and grapes shipped to wineries to produce white wine and sparkling wine TRENTODOC. This year we decided to begin to innovate producing and marketing a apple juice that cater to a niche market. We will look after the product quality, its image, graphics and communication because the product will be sold in delicatessens, restaurants, bars, wine bars to a careful and demanding retail. We'd like to imagine a brand for this special juice and think to different line products (maybe three) depending on the variety of apple used, that ripens from August to October. An advice from the designer about the brand would be greatly appreciated!
Che cosa ti ispira e qual è la visione del design della tua attività?
We imagine a very elegant label that captures the attention of an interested audience that is well disposed to spend more, because they know they are buying a better product than the others, not only for the quality of the juice , but also for its excellent presentation. Purchasing the product will do a fantastic experience not only sensorial, but will become part of a beautiful story of tradition and passion, so they will buy an emotion too. Drinking our apple juice does not mean simply meet the needs of thirsty, but drinking the consumer will enjoy a year's work of a farmer who loves what he does and turns his passion into a nectar.
Here any labels I like: https://www.pinterest.com/erikaendrizzi/juice/
Here an example of what I'd like to write on the label:
Azienda Agricola dal 1941
succo di mela
brand (any proposals?)
01 (number of the series?)
dal trentino (or "dalle Dolomiti")
Ingredients: 100% pure apple juice
shake befor using and refrigerate after opening