Design an intresting standout label for an Innovative Savoury Peanut Butter

Cibo e Bevande

GCPPL

The Good Stuff Peanut Butter Savoury

The Good Stuff is a brand which believes in providing consumers with delicious but healthy options to indulge in. We look at every food and think of ideas of how to make it healthier and tastier. Healthy snacking made tasty is our core. Our endeavor with The Good Stuff is to provide better healthier snacking options to consumers while ensuring that they taste delectable. We believe nuts, seeds and dates play a very important role. They provide you a great taste along with a plethora of healthifying you. The extension of the nuts range is going to have nut butters We are looking at creating an extensive range and the all natural peanut butter SKU is one of the firsts. we will be extending to savory peanut butter flavours like Peri Peri, Schezwan, Oregano, etc.

These products will be consumer by cross age bands in Middle and Upper class households, looking at indulging in some healthy spread options. Fitness enthusiasts is another large consumption group

While this contest is only for Natural Peanut Savoury (Peri Peri Flavour) , we would want to directionally understand how would the variant treatment be in the future (designers can choose any of the above list to showcase a range, would prefer to see Natural variant). We would work on 1-1 projects later to develop the range with the winner. The packaging format is going to be a bottle of 250/500g. The product would be sold online and hence the design standing out in a barrage of competitive products in a thumbnail size is very important. it has to capture the essence of the brand image of a clean, trustworthy, responsible, good for you brand that is your partner in indulging responsibly. good for your body, good for your soul. The product name Peanut Butter has to be written in a format that the savoury range it can be clearly differentiated versus a Natural Peanut Butter variant. Savoury peanut butter is a innovation in the market we would want to capture that clearly with flavour and savory callout Flavour Name is important and the flavours need to have some distinct elements of their own. Would love to include a hotness metre with chillis to showcase heat for each variant. we would want to showcase the benefits of the product with iconographics/callouts e.g 1. 0% added sugar 2. Creamy (can be a part of description itself) 3. Vegan 4. 100% Natural 5. 0% Palm Oil these are very important for the brand story and need to be treated well. we would love to capture the fun essence of having a savory peanut butter and the childish joy that it gets you. Vivid color palette would be great to catch attention

copying the design suggestions, synthetic colors. a very disproportionate breakup of branding between The good stuff logo, Peanut Butter, Savoury & Flavour Name. Its critical to get it right in the small space.

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