Project Number 1 of 4 - The Story Inside the Spectrum Circle
We are just a few months away from releasing household cleaning & disinfecting products that have the ability to challenge the status quo: a gentle cleaner that is entirely safe for kids & pets to be around, yet is the most powerful disinfectant available on retail shelves.
We must find a way to convey this innovative combination of safety and power on the front label of our product through our messaging. We currently have our brand name and logo completed (please see attached PPT), which is our brand identity. Our logo is an eye-catching design, a multi-faceted circle predominantly formed with differing shades of blue, which we call our "Spectrum Circle". This is undoubtedly the image that will first catch the eye of the consumer when they look at our package. As a result of this, we have elected to utilize the space inside this circle as our primary location to communicate our most important product benefits to the consumer.
In this first of four projects, The Story Inside the Spectrum Circle, we must be able to present our most important benefits in this space in a manner that
1) does not conflict in any way with the "Spectrum Circle" design, yet
2) is clear & easy to understand when the consumer's eye chooses to look at the messaging inside the circle.
More specifically, what we need help with now are the creative touches around our brand identity that will help our products stand out and communicate to the consumer our key benefits when sitting on retail shelves next to our competitors.
IF YOU ARE INTERESTED IN CONTINUING, PLEASE OPEN THE ATTACHED POWERPOINT FILE FOR THE DETAILS OF OUR PROJECT.