Come OneGoodArrow ha cominciato il suo viaggio per il design di design di etichetta
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Nothing says quality quite like PANTHER PISS. We are producing a beer, this would be for a consumer 21-30. The beer is actually quite good but we want to play off the humor in the name.
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We would like a package for both a beer bottle AND and a beer can.
The label for a Bottle should also have a design for the bottle cap which relates to the design on the label.
For the beer can, we can use one label or it can have two labels - front and shoulder.
I am not married to just using Green. The original thought was to have a "piss color green" to make it easily visible but somewhere along the way those greens took away from the premium look of the label which adds to the irony. A gradation of green was chosen to try and give depth.
The label can be black and white, Black and white with one color, or multi color. There are no hard fast rules. Traditionally I prefer to market with one dominant color but I am not married to that idea.
We think it would be funny if the packaging had a sophisticated air about it to contrast the name. We are not married to this concept but it is our initial thought.
The brand name should still be very legible.
An image of a Panther would help as well but is NOT mandatory.
We do not want anything crass or cartoonish. We have a label that we like but have not launched (which you can see) We are strongly considering other options.
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