Premium Italian Red Wine - Don Antonio

Agricoltura

TENUTA ULISSE

www.tenutaulisse.it

Don Antonio

Our idea is to focus on the name with a eye-catching image. The right font, colour and stamping technique must catch the customer and have great impact on shelf. We are open to receive your ideas in terms of image to be on the label. You can enrich the label with the photo with other elements, patterns etc which can enrich the label itself… We want to create very elegant and eye catching concept with minimal use of elements. The solution adopted is faithful to our winery philosophy, the image of our grandfather Don Antonio who is 93 years old….his image has been stripped from all sorts of tricks to link directly with nature and with the people who cares about it. This label represented by a portrait that devote his lives to the field. His personality’s embodies the characteristics of the wine that gets his name.

Placement: Target resellers will include top-class restaurants, wine bars, and cutting edge wine shops. Target Consumer: An “Experimenter”. Imagine an Artist, Architect, or Designer. Someone who dresses a little differently. Male, female, gay or straight, they are adventurous and individualistic. Someone whose interest is piqued by tasteful images, style, words, and descriptions – not wine scores. Always a year or two ahead of everyone. Fashionable and different. A typical night out with their significant other is a bottle of wine at the trendy new bistro on their way to the theatre or a reception for their favorite artist’s gallery opening. Revered by their friends, these folks are fun, well-read, well-spoken, and attract attention wherever they go. They are “uber-cool”.

Our idea is to focus on the name with a eye-catching image. The right font, colour and stamping technique must catch the customer and have great impact on shelf. We are open to receive your ideas in terms of image to be on the label. You can enrich the label with the photo with other elements, patterns etc which can enrich the label itself… We want to create very elegant and eye catching concept with minimal use of elements. The solution adopted is faithful to our winery philosophy, the image of our grandfather Don Antonio who is 93 years old….his image has been stripped from all sorts of tricks to link directly with nature and with the people who cares about it. This label represented by a portrait that devote his lives to the field. His personality’s embodies the characteristics of the wine that gets his name. I am attached different photos, in colours and black and white….with a smile and more serious…it is up to you to decide…. Winery logo: winery logo (see attachment) to be used in the lower region of the label. Gold/ in foil is preferred. Logo to be visible. Label shape: see file attached - Slight V shape…following bottle Package: Tasteful. Stylish. The glass bottle will be a 1.2 kg Premium Bordeaux shape with conical shoulder - see attached files. It will be cork-finished using black tin capsules. Labels will be produced as pressure sensitive and may include gold, foil, stamping or embossing as included in the design. Label colour is free, we prefer opaque black. The Project: Design a front wine label artwork to best capture the brand essence while resonating with the target consumer described above. The impact of the label needs to be quality-focused emphasizing wine quality frequently discovered in wines priced $120.00 more. We have intentionally left the canvas blank to allow designers a free hand in creating their visual image and design concept for our brand. Thank you for your creative input and interest. We would like to receive the label design in the following file type: • Initial and review copies as pdf/jpg files. • Final copy will need to be in Adobe Illustrator files, and PSD plus say jpeg/gif • We require the design to be handed over in a format that can accommodate ongoing changes so that label printers can periodically change such things as Variety, Region, Vintage, alcohol contents etc , as these change with each production run.

see file attached - Slight V shape…following bottle