The essence of our product is the water-soluble nature of the fish oil which enhances it's effectiveness. I'd like to keep that if possible in the design but our initial design that we had done may be a little too "feminine" for the performance crowd. I want someone to look at the label and be like "wow, that looks like a high end performance enhancing product but it's still clean, concise, clear".
I think that motiv8 does a pretty good job of toeing the line between masculine and feminine and keeping it clean with their designs:
We've already had an initial design done for a different product SKU. I like the HydrOmega font and the general clean feel. However, I am worried a lot of elements of the label are just too feminine for our performance product. I've attached the label design for your reference.
Please feel free to keep or modify the existing design elements as you feel fit to do so. I'm open to keeping most of our current design elements or going in a different direction if the designers want to do that.
Here is the initial label copy that we are working with that should be on the label:
super-bioavailable fish oil
peak mental and physical performance
500% greater absorption vs traditional omega-3