We need to develop a new wine brand with an identity and label design. The brand is Seven Lakes wine. We want a fantastic design to reflect the exceptional quality of the wine inside, with a label design which somehow relates to the name Seven Lakes.
Name to incorporate: Seven Lakes
Slogan to incorporate: We would consider a representation of the Seven Lakes in Bulgaria, or a more abstract approach. We DON'T want the fact that the wine is from Bulgaria to be be too obvious with the use of wording etc - the product needs to be reassuring classic or Old World-looking.
We need to include the following wine 'cues':
The design required is for FRONT LABEL ONLY.
We would consider a die-cut label or standard rectangular shape. Label can be either on a dark or light coloured background. You may wish to consider using embossing or foiling as part of the design.
We need a visual that is high-end/premium in feel. The bottles will compete within point of sale areas against other beverages served in supermarkets and retail outlets. The labelling should be distinctive so that the wine stands out, both when seen individually, or as a display featuring multiple bottles. This consideration shouldn't dominate the overall feel of the brand, but should be kept in mind for the design.
You can find out more about the Seven Lakes in Bulgaria here: https://en.wikipedia.org/wiki/Seven_Rila_Lakes