The design must be attention grabbing. For example, if it was at a supermarket, it must standout compared to the other bottles. The bottle is a 120cc white HDPE. It is relatively small, so it helps to have the cap colored so it can be noticed from an above view, since it will most likely not be at eye level, the label will probably be missed. (Perhaps have "Herbal Think") printed or textured on top of the cap?
I want the customer to know that this is a herbal, healthy, and all natural product, as if they are eating food, so having a image of a plant that my ingredients come from may be a good idea. The plants used are, "velvet bean" and "Griffonia Simplicifolia". I will allow the designer to decide what they believe will convey the message best.
Also please use vibrant color, no dark colors. When customers look for supplement at the store, they don't read the words at first. They quickly glance at each bottle, and the colors and images must grab the attention. When their attention is grabbed, then they begin to read what the product is. So when customers glance at my product, I want them to instantly feel it is a herbal product and it uses natural ingredients, but I want the color and images to convey that to them, I don't want to rely on words. When I get a design submitted to me. The first thing I look at is, if I remove all the words and only keep the design/color/images, can I still be able to guess what this product is and what it does. Please keep this in mind, thank you.
Most of the customers will be women, but keep the colors and design unisex.
I would like each color used to have a purpose for being there. Meaning please consider the psychology of the colors and how it should affect depressed people who are looking for a solution that they can trust and succeed with.
Keep in mind that the design CONCEPT(including the overall colors) must be flexible enough to be used for other product that will serve a different function(Just like how name brand supplement companies do.)