Affordable luxury skincare line. Key ingredient in all products and our most important call-out that needs to be on packaging B12. Also, our serums are age phased - so Phase 01 - 04: 18-25/25-45/45+/65+ . Boxes will need to differentiate the phases and products. Ive included my version of how we could perhaps do that but am looking for your creative and professional approach/styling/ideas!!
Descrizione della categoria e del target group che desideri raggiungere
Women. 4 phases of life (skin life) but by age.
PHASE I - 18 - 25
PHASE II 25 - 45
PHASE III 45+
PHASE IIII 65+
Caratteristiche dello stile
Legato alle origini
Richieste di design
You can see our existing packaging; what it needs:
A more modern yet timeless design
Our B12 ingredient - front and centre - just as important or more than logo
Age Phases and serums for each phase (up to 3 per age phase)
We have two colours we like but are open to another complementary colour - ours are Orange 635C Blue 164C.
Our DNA swirl which is currently above our name simyskin on attachment - we don't want it there - perhaps it becomes another design element.
We want simyskin to be just our simple font but are open to your interpretation of the font and whether caps or not or combo.
We have 3 languages on our boxes - so that will remain the same - one french/spanish/english. one panel for info - one for shelf level impact.
Che cosa evitare
We like a clean simple aesthetic - clean fonts. Easy to recognize at shelf level. Easy for customer to understand our brand i.e. B12 & Age Phased Approach.
I have put three slides together of how perhaps it could be laid out - but open to any other way!!
Dimensioni del packaging
the serum boxes (as per website visuals- 4 sided) 4 1/2 cm wide. 13 cm high- we can start with those.
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