Come jackMT ha cominciato il suo viaggio per il design di packaging di prodotto
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Cibo e Bevande
Nome del prodotto
Organic Plantain Flour
Descrizione del prodotto
We produce an all-purpose flour, gluten free flour, made of organic green (unripe) plantain. Our production process includes sun drying a variety of plantain that is reach in fiber in order to maintain its nutrients and retain its savory characteristics.
We want design a package that says quality and premium at first sight
Descrizione della categoria e del target group che desideri raggiungere
Our product is primarily aimed at the person, typically a woman, that does grocery shopping for the entire family. We don’t want to simply position ourselves as a gluten free alternative to other types of flour but really want to distinguish ourselves as the best all-purpose flour out there. Our target is in the 15 to 60 years age range; lives in a city and shops at a supermarket; median income level but willing to pay a little more for quality product; not necessarily health conscious but willing to try new products. For people in Africa where plantain flour is a staple food, we want to be viewed as the quality option.
We are looking to sell in several global markets, primarily Africa, the U.S. and Western Europe. So, we want to capture the lady (primarily) or the man looking to purchase flour as part of his / her grocery list.
Caratteristiche dello stile
Legato alle origini
Richieste di design
We are looking to design a package that is broken down as such:
• The front of the package (resealable) with the logo of the product, as name of the product and an appealing design / graphic that will capture the attention of the shopper. We want the shopper to be tempted to grab the product and take a closer look
• The back of the package (resealable) would have a recipe of sorts, space for nutritional value and for additional regulatory disclaimers
• The package should clearly indicate that the product is plantain flour. Stock images that may be subsequently purchased can be used for this purpose
• We are really looking for elegant, distinguished BUT NOT LOUD. Something that says “hum, I want to try this product”
Che cosa evitare
No restrictions! We want your creative juices to be flowing freely.
Dimensioni del packaging
Let's start with the following dimensions, which we may amend in the future.
W: 9in; H: 13 1/2in; D: 4 3/4in
32 oz / 1 kg (based on coffee beans)
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