The aim of this contest is to provide 2 different packaging solutions
for take away for our Restaurant in Rome.
1. "Pizza Bag" Takeaway --> In Italy people buy 1 (big) pizza per
user. This means that usually a person will walk in our restaurant,
order pizzas to go and then walk out with an average of 2-4 pizzas.
Usually the user experience with this process is not good: they walk
with a pile of pizza cardboard boxes in their hands and can't even
open the door of the car (see picture and explanation on page 3 of
File "spiegazione Contest Packaging").
We are looking for a "Pizza Bag" solution that will give a great user
experience at a good cost for the restaurant.
2. "Walking- Drink&Food" Takeaway --> The area in Rome where the
restaurant is located is very crowded at night, and people walk in
restaurants, get a drink, some food and then go outside to walk and
chat with friends. This of course makes it very difficult to balance
holding a drink in one hand and food in the other.
We are looking for a Drink&Food Takeaway solution that solves this
problem. You will need to design a small box for food (finger food,
small fried bites, fried mozzarellas and so on) that needs to be able
to open and close for takeaway) as well as some sort of packaging /
structure that can contain the drink cup and the food box. More
information and example drawing are on pages 5-8 of the File
"spiegazione Contest Packaging".
All Details are the attached presentation called - spiegazione Contest