The client wanted an ad campaign that marketed their mattresses to same sex couples, and this was one of several options in the finalist round.

The cuddle scheme combines a comforting, soft, simple, and slightly suggestive image with a complimentary splash of color and a text block that holds its own weight. Effort was made to find a balance of boldness and subtly while staying within the vicinity of the brand identity.

The intention of this image selection is to draw the viewer in with a slightly more indicative and abstracted sophistication. I altered original image in Photoshop to get closer to the feel I was looking for.

A variety of different studies are shown, including different blending options, and different text layouts with/without CTA buttons to give the client several options.