This design was the final iteration of the logo for Oksusu restaurant.

The client wanted to reference the theme of dining together, so I made sure to incorporate an illustration that reflected that sense of communal dining and togetherness. It was also requested that this logo was organic, feminine, youthful and modern. I accomplished this by using organic shapes, curving lines and a soft script font, while maintaining a color palette that is vibrant and punchy. Upon feedback from the client, I adjusted the logo to include corn, which is the english translation of the Korean word "Oksusu" in addition to creating more gender-neutral and friendly characters that imply an invitation and welcome for all.