Here are the thoughts behind this logo:
It conveys a movement from a pupa at the left bottom of the square to a butterfly at the top right corner. I chose this analogy for the concept because I think our ideas when they are very unique the output will be an innovative, creative, and extraordinary thing like a butterfly. The pupa is an idea inside the mind and when it comes out of the mind and becomes real it is a butterfly that can fly and amaze the world.
Also, this metamorphosis analogy shows movement and process.
Why choose the wavy lines for the design? because creativity and innovation (ideas generally)are flowing and flexible like water and its shape is different for each person.