StickyBee is an industrial duct tape for professionals working in construction, handy-men, etc.

BRIEF:
The brand stand for trustworthy, strong hold, affordable, durable.

Image of a bee - strong, powerful, wearing a hard hat.

Yellow and black colors.

DESIGN PROCESS
I started by looking for information and references about bees, construction workers, and muscular men in order to create a character with a strong presence.

Once I had enough information, I created the first samples and sent them to the client.

He was very satisfied with the design and asked me if I could also do an alternative version with a black / dark gray helmet.

The next thing we did was to test different shades of yellow (lighter, darker, more orange, more yellow, etc.) until we found the ideal color for this design.

Once the client was 100% satisfied with the design, we closed the project.