CLIENT:
Who We Are,
We are a financial publication company that sells financial advice in the form of emails, reports, video series, etc.

We have a brand which is called “Conversion Club.” See logo attached.
Conversion club is about using our marketing knowledge to help teach companies and individuals to do the same in their endeavors whether it be financial or other.

ME:
I wanted to create a wordmark that is masculine (as per client brief), simple and directly represents the business for writers. I incorporated the 7 into the F (igure) so it would still be read without compromising legibility.