Come tfordc ha cominciato il suo viaggio per il design di segnaletica
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Choose D.O. is a recruitment brand for osteopathic medicine. We want students interested in becoming doctors to Choose D.O. (Doctor of Osteopathic Medicine).
Che cosa ti ispira e qual è la visione del design della tua attività?
With this project, we want to see some options as to how we can integrate the Choose D.O. brand into the recruitment materials of the schools we represent. We have selected a specific school - William Carey University College of Osteopathic Medicine- to serve as an example. I think the school brand should remain dominant as Choose DO is integrated into it. Examples messaging as well as branding materials and guides are included. This material should be directed toward prospective students.
I have provided a number of materials to help you. The photos show some of the current event banners that the university uses. You can see two options to give you an idea of what they currently use. One banner has two images and that I feel has the best opportunity to be repurposed for this. The second is a WCUCOM Facts grey banner which can be repurposed to Choose DO. Our students like a mix os inspirational messaging and fact-based messaging. I think designs can take two approaches. One in which the school branding is dominant as seen in the photos and secondly, a design where Choose DO is dominant with the school branding integrated into it so all we need to do is swap out the secondary branding so it can be used by other schools.
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