Re-Imagining How We Live: Design SIGNAGE for a summer academic program

Dawson Summer Initiative

Each summer, Dawson Summer Initiative provides a free, five-week summer academic program for highly academic/intelligent 11-13 year olds. Our target audience would specifically be mature teenagers, as well as teachers and parents.

Signage: We are designing an 11"x17" poster for middle schools across Boulder County, advertising our thematic summer academic program. We follow a theme each year; past themes have included Food, Energy, Digital Revolution, Innovation & Impact, and Climate. This summer, our theme is "Fresh Start: Re-Imagining How We Live." Students will be able to look at existing systems (government, education, economic, energy and food resources, technology, etc.) in order to think about modifying or re-creating these systems for a new way of living. We would like the poster to be:
-easy and quick to read, not "busy"
-appealing to very smart, mature middle school students ages 11-13 years old

We would like the overall poster to avoid:
-too many images spread throughout the poster
-image or images of children

We would like the word "Fresh Start" to be highlighted on the poster (perhaps in bigger font; brighter color; etc.) and "Re-Imagining How We Live" to stand out but not be as big as "Fresh Start."

On the poster, we also want four lines to read:
"Dawson Summer Initiative" (larger)
"A Program for High-Achieving Students"
"June 7-July 7, 2017" (dates bolded)
"http://www.dawsonschool.org/dsi"

If a stock image is used in your design, please mention the cost for the image and the link for the License To Use Agreement as we cannot purchase images over the cost of US$100. Thank you.