Velocity to Insight Contest

Syntactx Technologies

Healthcare research, SaaS software capturing clinical trials data

The Assignment

Syntactx Technologies is exhibiting at the VEITH Symposium (a Healthcare conference on Vascular and Endovascular Issues) Tuesday November 4th, through Saturday November 18th, 2017. Syntactx Technologies creates SaaS (Software as a Service) solutions (see detail below) that the attendees use to capture and analyze data while performing clinical trials on medical devices used in Vascular and Endovascular surgery. Syntactx Technologies will have a booth in the exhibit hall for the conference (dimensions 10 feet x 10 feet) and the back wall of the booth consists of a stretched “SMARTFABRIC” of dimensions 116 inches (width) x 92 inches (height). the assignment is to create a graphic that can be printed on the SMARTFABRIC, forming the back wall of our booth. To get a better understanding of the booth and the SMARTFABRIC back wall see attachment VEITH Booth Choices.pdf.

Syntactx Technologies Brand Brief

As mentioned above, Syntactx Technologies builds and sells a cloud based software Healthcare clinical solution called Syncrony, and Syncrony is the brand we really want to push (the attachments Logo 1.psd and Syncrony Logo 1.psd are logos for Syntactx Technologies and Syncrony respectively). Here is some background on what makes Syncrony unique:

Syncrony Was…
• Envisioned by Researchers for Researchers – Doctors, data managers, and researchers from leading academic institutions and high-volume clinical centers envisioned a better EDC solution.
• Built by “Big Data” Internet Technologists – Software engineers and architects from IBM, Dow Jones, Standard & Poor’s who set technology standards for the US Dept. of HHS Office of National Technology, built the largest research networks in the world for the FDA and the NIH, and used every major EDC system.
• Market Tested – Key ideas and innovations were incubated at a contract research organization currently listed on the Inc. 5000 and Crain’s NY Fast 50, product tested in over 25 studies conducted in four continents with over 185,000 subjects.

Which Makes Syncrony…
• Incredibly Intuitive – Basic operations (creating a study, entering data, verifying/validating data) requiring the largest time investment have been carefully re-engineered guided by best of breed software solutions from ALL sectors of the economy.
• Disruptively Cost Effective – Monthly per user, per feature pricing lets you select and size a solution to startup / midmarket / enterprise needs, and clearly understand and manage your total cost of ownership.

Syncrony Removes Barriers to Research, Closes the Productivity Gap, & Increases Velocity to Insight

This idea of “Velocity to Insight” is the central idea we want to stress. The attached Velocity to Insight.pptx shows the graphic we use in our presentations as a guide for the kind of impression we want to leave. Syncrony’s “Velocity to Insight” occurs in 3 critical areas:

• Architect instead of Build - Other clinical trial solutions take a lot of effort and time to build and deploy. Syncrony’s “Study Generator” feature is a lightning fast way to create a study. If you can envision and architect what you want, Study Generator can create it almost instantly.
• Acquire instead of Enter –Other clinical trial solutions have been developed as large complex enterprise experiences. Syncrony uses the latest Web 2.0 and social media user experience models and learning to make Syncrony intuitive and easy to use, thus accelerating the process of acquiring data.
• Analyze instead of Export – With most of clinical trials solutions you need to purchase data analytics software to do the research and then export captured data from the clinical trial solution to the data analytics solution. Syncrony comes with the most cutting edge and powerful data analytics and statistics software in the world today built right in, eliminating chain of custody issues and putting the most powerful tools in the researchers hands all in one safe environment.

We are in a hurry and probably wont run the contest the entire two weeks.