SALTA is an acronym for Spanish Adventure and Language Training Academy. The word salta also means jump in Spanish when giving someone a command to jump.
The company will offer Spanish and adventure sports (mainly water sports) out of Tarifa Spain. Tarifa is the adventure sport capital of Southern Europe and is most famous for being windy and kite surfing.
(Possible idea I have is a kite surfer hitting the crest of a wave and jumping into the air with knees bent back like a skateboard trick catching the board)
SALTA camps will combine sports like kite surfing, surfing, climbing, kayaking and many more with Spanish Language classes.
The first and principle market for these camps will be the Irish Market. The target age group is 14-17 year old students both male and female. The plan is to target university students in the second year so the image needs to extend to 20 year olds
Ok designers I have chosen a couple of you to make the final round. Well done. For those who didn't make it, thanks for your submission.
So we are their to do two things with this logo. We are combining sport activity with Education and learning. from a logo perspective this is a challenge. The best way I see of doing this is by keeping the image sport-like and using the text font to really show education, class, learning.
Please take this brief and iterate your designs