Come adamsamuelhoffman ha cominciato il suo viaggio per il design di logo e social media
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Online platform that will become a go-to resource for building healthy family dynamics in wealthy families. Platform will be content-curation blogs, short vlogs and podcasts, with the ability to upsell products to subscribers (first products are graphically designed ownership structure diagrams that illustrate where the people sit in the structure. Future products to include online education, retreat planning, potentially a SAAS for family meetings)
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ispirazioni per il design
I like clean and circles so this got clicked
I liked that the logo was simple and I could see using it on its own.
I thought a play on family crests might be the perfect design choice but I don’t want a literal crest, a play on the idea perhaps
The furthest towards “playful” I would probably be comfortable going
Right emotion! Care, community, I liked the emotion of this logo a lot
A good example of my style choices I think. Winner will probably remind of this brand with more “health” “community” emotion
I would like to focus on circles as a design element. There is a “three-circle model” of family business ownership developed by Harvard which is a Venn diagram with Family, Business, and Ownership in the three circles. I will be referencing that venn often. As well, I chose the name “Hub” because of the dual meaning including the circular reference. I think the design cues did properly convey what I’m thinking. The brand style should be clean, concise and sophisticated. The concept of curating family business content is mostly based on successful entrepreneurs being used to getting the gist of something and preferring a direct, short piece of advice/content than reading a long article (in my experience). I do like the colour green but that might be too literal a choice when discussing wealth!
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