Create a fresh logo for an online edutainment platform
Christian Borcherding necessitava di un nuovo design di logo e social media e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 104 design presentati da 18 designer.
Come Christian Borcherding ha cominciato il suo viaggio per il design di logo e social media
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Wirtschaft lernen leicht gemacht
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„Wirtschaft lernen leicht gemacht“ (Learning business topics made easy) will be a platform for online learning. We will prepare female and male students between the age of 18 to 30 years for their exams in business related topics at vocational schools or Universities in German speaking countries.
„Wirtschaft lernen leicht gemacht“ stands for: boring topics taught in an entertaining way. So it is edutainment! Here learning is fun and we all laugh a lot. Therefore the logo should be fresh. It must not look like a logo for an accounting company!
The online course videos are designed in a way that someone without previous knowledge can understand them. Therefore our slogan is „Das ist wie immer gaaanz einfach!“ (It is so easy, as always). This slogan is part of every video. Therefore it would be nice, if it could be integrated in the logo, but that is not a must.
The new logo should stand for itself. One should see at first sight, that the target group is students of business related topics. You could perhaps integrate a character of a student in the logo (like we did for our course logo in "Kostenrechnung lernen leicht gemacht" Please don´t use this character, because it is from GoAnimate). One should also see, that it is about videos. The logo should be designed in a way, that it is possible to print it on clothes like T-Shirts.
In a possible follow-up order I also need logos for my subrands „Buchführung lernen leicht gemacht“ (Learning Accounting made easy) and „Kostenrechnung lernen leicht gemacht“ (Learning Cost/Management Accounting made easy). It is essential to keep that in mind when designing the logo for „Wirtschaft lernen leicht gemacht“, because this logo has to match these logos. A corporate identity should be created. If someone sees the logo from „Buchführung lernen leicht gemacht“ he or she must recognise at first sight, that this subbrand belongs to „Wirtschaft lernen leicht gemacht“.
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At the moment we sell our online courses in Accounting and Cost Accounting on Udemy. For „Wirtschaft lernen leicht gemacht“ we have a Facebook and a Twitter Page as well as a YouTube Channel with 15.000 views a month.
https://www.youtube.com/channel/UCc…04fRpBjIwg
For about 2 years we have a company logo which we designed ourselves with stockfotos. We don´t want to use it anymore because it is not unique.
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