CrossFit gym re branding and needs an inspiring new logo
fwsc necessitava di un nuovo design di logo e social media e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 77 design presentati da 25 designer.
Come fwsc ha cominciato il suo viaggio per il design di logo e social media
Per cosa sei conosciuto?
Guerrilla Nation
Qual è lo slogan della tua attività?
Mind. Body. Community.
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We have been a CrossFit gym only for the past 7 years. Since then we have evolved into offering many different types of programs and got heavily involved in charity work in our community. We want our new brand to communicate that we are still very much a gym, but we are MUCH more than that as well. We teach fitness, we offer leadership and personal development coaching courses and have a focused community outreach program. We want the logo to inspire and also be strong. We want to walk that thin line of tough yet loving. I would like to somehow incorporate an actual Gorilla or at least the outline. We have always had one as our mascot. Our target is higher earners ages 30 - 55, many are female and are looking to become better people.
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We have been a CrossFit gym only for the past 7 years. Since then we have evolved into offering many different types of programs and got heavily involved in charity work in our community. We want our new brand to communicate that we are still very much a gym, but we are MUCH more than that as well. We teach fitness, we offer leadership and personal development coaching courses and have a focused community outreach program. We want the logo to inspire and also be strong. We want to walk that thin line of tough yet loving. I would like to somehow incorporate an actual Gorilla or at least the outline. We have always had one as our mascot.
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