Mo is short for "momentum." It could also allude to "mojo" or "mo' money, mo' positive impact."
Mo is a brand that embodies an emerging ethos. It celebrates companies that are able to rapidly scale their businesses and, by so doing, create positive impact in the world. In other words, the more these companies grow and are profitable, the more positive - social and environmental - benefit they have on the world. This is because their “positive impact” is baked directly into the core DNA of their company’s products and services. They are helping to create a thriving sustainable economy that operates in balance with nature.
Examples of Mo companies:
*Patagonia - eco-friendly clothing
*Kickstarter - platform that enables human creativity to flourish and projects to come to life
*Method - natural cleaning products
*Rent The Runway - sharing economy company that empowers women while reducing their environmental impact through the sharing (rental) of couture dresses
*Nest - smart thermostat that automatically saves energy in the home
*Honest Company - natural and organic baby products
All of these companies are committed to a triple bottle line - people, planet & profits. What distinguishes Mo is that we celebrate and spotlight companies that share these values and also grow revenue exceptionally fast. That's what makes them high-growth, positive impact companies.
Mo is launching initially as a conference. Here are the details:
Mo is a 2-day summit convening leaders who are scaling high-growth, positive-impact ventures using the power and creativity of business. It convenes innovative entrepreneurs and executives for two days of deep connectivity, transformative insights, and unbridled fun.
Businesses around the world are growing rapidly, achieving scale, and generating strong profits by creating solutions to many of the world’s most pressing social and environmental issues.
This is our momentum. Capitalism is our engine. Every customer transaction is our opportunity. Profit, prosperity, and the pursuit of a better tomorrow are our purpose.
The Mo Conference will be held in March, 2017 in Asheville, North Carolina.