Design logo+ social media assets for women's transformational travel company

Wild & Embodied

Transformational travel

Wild & Embodied has a vision to connect women through inspiring embodied and awakened living, learning and life enriching transformational travel experiences. The experiences and products on offer focus on wellbeing, soft adventure, soul connection, love of nature, cultural sensitivity and eco tourism. Wild & Embodied offers interactive, deeply connective and life changing travel and embodied living experiences to those who need it most.

While the experiences are open to a wide range of women, we are mainly targeting career women, age 25 - 60 years old, living in major metropolitan areas, and with a middle to upper economic status in their respective cities.

Attached are some inspirational images and quotes to set the mood. The quotes do not reflect design style, more just the message.

Even though we are a travel company, our focus is on well-being, self-development, and connection. Please no generic travel icons like airplanes and mountain tops.

Simplistic and sleek. Modern but not overly minimalist. No heavy bold lettering. Not swirly or curly.

One idea is using an upside down triangle as a symbol for women and then making it more interesting and soft with a contrast of straight lines and fluid shapes/brushes/effects.

some symbols we like but are not limited to, wild flowers, leopard, deer, circle, and downward triangle..