Come wejm ha cominciato il suo viaggio per il design di logo e social media
Per cosa sei conosciuto?
The national Democratic party icon (circle D) and our word mark Montclair Democrats
Qual è lo slogan della tua attività?
We want a version of our logo to ALSO include the descriptor "For Progress" so there would be a second version of our logo: national Democratic party icon (circle D) and Montclair Democrats For Progress
Qual è il settore più indicato per la tua attività?
Per darci un'idea generale su quello che deve comunicare il tuo brand dicci quale stile ti piace
We would like for our logo to closely relate to the updated national Democratic party logo (reference https://democrats.org/ see logo icon top of page and full logo at bottom of page). We would like to use an exact version of the circle D icon symbol joined up with our Montclair Democrats wordmark. We would like to have two versions of our logo. One with icon symbol + wordmark and another with icon symbol + wordmark + purpose descriptor (Montclair Democrats For Progress). We don't have the blue color codes or font names for the national party logo, so we need you to identify that for us and provide the color codes and font names as part of the project deliverable. We want a logo that will have a strong presence in digital (website, FB, Twitter and YT). Your logo design should be delivered in full color blue, black, and white. We would also like a simple animated version of our logo to serve as a brand ident to run before live-streaming events (e.g. like an animated tv network broadcast logo, or the production company logos that run as opening movie credits). Some additional information: Our design system is informed by International Typographic Style with an emphasis on cleanness, readability, and objectivity. Typography is a major design element. Organization on a mathematical grid, the “most legible and harmonious means for structuring information”. Use of asymmetrical layouts. Text aligned flush left, ragged right
Sans serif type style “expresses the spirit of a more progressive age"
Objective photography style presents information clearly, and without any of the persuading influences of propaganda or commercial advertising. Strong focus on order and clarity; early pioneers of the movement believed that design is a “socially useful and important activity... the designers defined their roles not as artists but as objective conduits for spreading important information between components of society.”
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