We liked a palette with purple/amathyst, orange, pink/mauve, and blue/turqoise-ish - 4 light fresh multi colors that would pop well with charcoal and light Grey.
Ideally I'd like the image to be like a brain with rss signals coming off it or coming off the "p" in StudyAmp. The brain could be drawn in open zen brush style or in a modern simple corporate style.
We want the logo to represent the brain in Grey with 4 colored highlight curvelines in the brain. THe color logo of the bizname would have 2-4 curves similar to the rss signals, but they'd be hugging curves in the brain. StudyAmp should be easy to read but a relaxed font.
I also created a concept logo of the brain as a flowing, relaxed (subtle) budda face that could be done in scales of light to dark greys. I really like this idea and would love to see it stylized (see image of sketch). The face shouldn't be to obvious - at first glance a brain, as second (or fourth) glance a face.
Once the logo is designed, we will soon commission an animation of the logo...either the brain being drawn (maybe the brain with highlights moving around and closing in on themselves or being painted with color over the grey).
We want the logo with bizname first. We'll also like to develop a square button with logo only, a horizontal logo with the biz name, a vertical logo with the biz name, and and the animated logo. Eventually we'll want powerpoint templates and beginning/eding video bumpers with animation. We may also be interested in a website design. Logo first!