Come Coach Don ha cominciato il suo viaggio per il design di logo e social media
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We provide screencast and help videos that help students prepare for the Microsoft Office Specialist (MOS) certification exams. We plan to expand into other types of test preparation videos in the future. Our target market is 2-fold: Students and Teachers. Students will use the videos to prepare for the exams, and may find us on social media if they are looking for extra help. Teachers (specifically high school teachers who teach classes that lead to MOS certification) will be our subscribers to gain full access to the videos for their students to use in and out of the classroom. The perfect logo will appeal to both students' and teachers' by conveying the idea that we approach a difficult subject in a playful way and that leads to results and makes teachers' jobs easier and more productive.
YouTube is the initial discovery point for most of our students, so the YouTube design really needs to be attractive to high school and college students. Facebook and Twitter is how we reach out to teachers. However, there is significant crossover, so we need designs that will appeal to both sides of our market: teachers and students.
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The ideal logo will evoke the idea of "personalized coaching" (not traditional lecture teaching and not sports coaching), along with passing tests and certification, and could be used with or without the YourTestCoach.com name. (Please watch an example of the teaching style; any of the videos at http://gmetrix.mrchase.net )The ideal logo will also use a neutral color scheme that could be changed to match the MS Office tool being taught without diminishing the brand. For example, videos that teach PowerPoint might have an orange (#B7472A) logo in the video's splash screen and on their landing page, Excel might have the same logo in a green (#217346) version. The home page may have multiple logos of different colors, or a single logo that incorporates all of these colors.
You can use the attached photos for the social media pages, but it is not necessary. I am a large part of my brand, but I am not the brand.
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