Desired Color Scheme:
Their color is Pantone Blue 301 PC. The logo does not necessarily need to be blueâ€¦. but it certainly needs to be a prime color in the card and letterhead.
Accepted File Formats:
Please supply final in PSD CS2 or AI CS2
We are looking for a refreshed inmage starting with a logo, business card and letterhead. CareTree has been in business for over 30 years so, the current thought is to make sure the new logo still refers back to the old one enough to create recognition itâ€™s the same company. We are, however, open to creative ideas.The feel we are looking for will have a blend of elements. On the one hand it is important to look conservative and portray CareTree as a reliable, time tested, durable and professional industry leader. On the other hand to look like the industry leader they must look forward thinking, innovative and a phrase that keeps popping up is â€œthe best engineered productsâ€. So how do you make an â€œinnovativeâ€â€¦ â€œconservativeâ€â€¦ â€œwell engineeredâ€ look? That is the task.
The business card and letterhead are very important to the project because we are looking for an overall feel that will translate well into brochure and web concepts.