The work is being done for an animal hospital (Veterinary Clinic), the client outlined three primary goals for the site (quoted below):
"#1 It has to be BEAUTIFUL! You need to open the page and the first thought should be Ahhh!!! We need to look from a pet owners’ perspective, we need pictures of people and animals on the front page without a picture of the building anywhere in site! I assume there are places we can get canned photos to use for this. Think like a scrapbook with rich textures and no hard edges.
#2 It should be simple, easy to navigate.
#3 It should be effective – our phone number needs to be large and near the top of the page with the words “Call us today” under it. A place for new clients to fill our their info that automatically emails us so we can call and follow up is also a must."
This is a site redesign of http://www.animalhospitalnicholasville.com/live, I am not a graphic artist by any stretch of the imagination. Prior to the redesign the client did not specify any requirements other than to keep their color scheme (Tan and Hunter Green). Now the hospital has asked for a much more artistic and graphically pleasing website, thus I must contract out this portion of the job.
+ Navigation Bar should be moved from the side of the page to the top of the page in a horizontal format.