BARF World needs a new website design

BARF World

We sell fresh, frozen raw pet food to pet owners in the United States. We also are the biggest and best source of information and education about holistic pet health and the benefits of switching pets to a natural, raw diet.

Target audience: College educated women over 35 years old (55 year old is ideal target), dog owner, progressive, likes natural products, holistic healthcare, and organic foods. Favorite dog breeds are German Shepherds, Golden Retrievers, and Labrador Retrievers..

http://www.barfworld.com

We would like a three level website which takes visitors from the homepage to the ultimate goal of the shopping cart to make a purchase and sign up for our reship program.

Level 1 - Homepage: Member's Login Area, General Content Search Field, General Interest Tabs:
-About Us
-How To Use
-Pet Problems
-Success Stories
-Where to Buy
-Contact Us

Level 2 - General Interest tabs:
-About Us
*What Is BARF?
*Who We Are
*FAQs
*Resources
*Why BARF?
-How To Use
*Switching to Raw Instructions
*Feeding Chart
-Pet Problems
*About Allergies
*About Skin & Coat
*About Digestion & Appetite
*About Obesity & Weight Management
*About Cancer & Immune System
*About Dental Disease
*About Puppies & Breeding
*Find a Holistic Veterinarian Directory
-Success Stories
*Allergy Testimonials
*Skin & Coat Testimonials
*Digestion & Appetite Testimonials
*Obesity & Weight Management Testimonials
*Arthritis Testimonials
*Cancer Testimonials
*Immune System Testimonials
*Puppies Testimonials
*Dental Disease Testimonials
*Submit A Testimonial Webform
*Find a Holistic Vet Directory
-Where to Buy
*Shopping Cart
*Find A Local Store Directory
*AutoBARF Gold Reship Program Details
-Contact Us
*Toll-Free Phone
*Email
*Snail Mail
*Chat
*BARF Blog
*The Intelligent Pet Newsletter & Signup Form
*Facebook
*Twitter
*Youtube
*Google+
*Pinterest

Level 3
*What Is BARF? - Philosophy of Raw Feeding & Guarantee
*Who We Are - Mission Statement, Company Info & Short Bio About Each Team Member
*FAQs
*Resources - Affiliate Company Directory & Feeding Chart
*Why BARF? - Switching Instructions (w/Supplement Bundle Offer), The Intelligent Pet Newsletter, Holistic Vet Search, Raw Diet Consultation Webform (fee based), Holistic Vet Consultation Webform (fee based), Affiliate & JV Sites
*About Allergies - Short Sales Page & Bundle Offer
*About Skin & Coat - Short Sales Page & Bundle Offer
*About Digestion & Appetite - Short Sales Page & Bundle Offer
*About Obesity & Weight Management - Short Sales Page & Bundle Offer
*About Cancer & Immune System - Short Sales Page & Bundle Offer
*About Dental Disease - Short Sales Page & Bundle Offer
*About Puppies & Breeding - Short Sales Page & Bundle Offer
*Find a Holistic Veterinarian Directory - Holistic Vet Search, Raw Diet Consultation Webform (fee based), Holistic Vet Consultation Webform (fee based)
*Allergy Testimonials - Condition Specific Testimonials & Checklist
*Skin & Coat Testimonials - Condition Specific Testimonials & Checklist
*Digestion & Appetite Testimonials - Condition Specific Testimonials & Checklist
*Obesity & Weight Management Testimonials - Condition Specific Testimonials & Checklist
*Arthritis Testimonials - Condition Specific Testimonials & Checklist
*Cancer Testimonials - Condition Specific Testimonials & Checklist
*Immune System Testimonials - Condition Specific Testimonials & Checklist
*Puppies Testimonials - Condition Specific Testimonials & Checklist
*Dental Disease Testimonials - Condition Specific Testimonials & Checklist

If possible, light text on dark background (ie. white font on black background), drop down menus, boring images and designs

We want a fun yet informative site. After all the company is called BARF! BARF stands for "biologically appropriate raw food" or "bones and raw food".