Clean simple effective home page - like Plaxo.com

BizLeadGen

BizLeadGen is a new company that generates sales leads for local service businesses, such as electricians, plumbers, doctors, lawyers, painters, cleaners, etc.

We do this in three easy steps:
1. 10 minute interview to gather information of company.
2. We advertise company online
3. Company receives calls and emails from prospects

Service is $99/mo. At least three qualified leads in a month or the month is free. No contracts. Money back guarantee. We really just want happy customers. Reality is that while our service will work for most companies, there will be a few duds (think dog walking service that only serves one town - market is too small to support 3 leads/month), so we will just refund those customers. Simple and ethical.

Why do we do this? Because we have a small business and stumbled upon this technique. It is easy to do and effective. We generate 3-6 qualified leads per month at very low cost that result in thousands of dollars per month in sales and those customers usually become repeat customers. This is a service we looked for but could not find. Closest thing was Yodle.com, but at $600/mo they yielded only an average of 3 leads per month.

Our target market is the small local business that wants leads. Examples of such businesses are electricians, plumbers, doctors, lawyers, painters, and cleaners. All these companies serve a relatively small number of towns. Most companies will do under $1M in revenue a year. Often the target audience is the owner of the company.

We intend to drive prospects to the website, either via online ads, SEO, email marketing, and direct mail. So site needs to be simple, compelling, professional and engaging.

This is for the website home page.

It is to be simple, uncluttered, and instantly convey that we generate sales leads that in turn drive revenue and business growth.

Viewers should also quickly understand that we provide this service to local service companies.

Existing sites that we like for simple uncluttered intuitive presentation:
http://www.plaxo.com/
http://99designs.com/launch
http://www.web.com/default2.aspx
http://www.officelive.com/en-us/
http://www.reallywildflowers.co.uk/

Home page to present the following information
- Company Name - BizLeadGen
- Phone # 800-123-4567
- customer login link
- ideally a 1-2-3 type conveyance of how our service works (graphics & text)
1. You provide specified information about your company
2. We advertise your company
3. You receive calls or emails from people in need of your service
- Guarantee: You will receive at least 3 qualified leads each month or the month is free
- Big buttons to drive action - "Learn More", "Sign Up Now"
- Other links: About Us, Questions, Contact Us, FAQ, Testimonials, Newsletter, How it works