Since our product will not be the least expensive by any means the website needs to portray an image of quality. Through the site's design the customer should understand that we are not a cheap site and the quality of the printed work will be far superior than the budget printers.
The designs should be simple and comforting. I want to portray an image of trust and quality so the colors should not be too harsh. There also should be a call to action to start designing, on the home page and product page. There should also be a place to "learn more" about each product on the home page much like there is now.
It is also important that the design blend with the bottom portion of our online designer. The top portion with all the links such as "home, business cards, letterheads, envelopes, postcards, full set, pricing, etc should be changed with the new design. You can find the online designer at http://22.214.171.124/design?mode=8&i…E,POSTCARD