Desinex (pronounced diz-eye-nex OR design-ex)
Desinex is a young and emerging, forward-thinking multinational group of companies with interests in:
1) international trade
3) financial services
4) angel investments & venture capital
5) real estate and retail
6) media production and events promotion
7) digital media assets & web development
8) software engineering.
(please bear the above industries in mind when creating your design)
The group is headquartered in Dubai in the UAE and is owned by two brothers of British Indian origin. The group's core values and culture are an extension of that of its owners.
We want to be known for our deeply artistic, thought-provoking branding and ultra-modern image. Our corporate website should be genuinely breathtaking and inspiring, which pushes the envelope for powerful design and imagery, with an imaginative use of colours and suggestive images.
An example of what we consider to be powerful and thought-provoking imagery is this: http://www.youtube.com/watch?v=fWuGEbPALy0. We aspire to developing our branding and imagery at this level. Just a push in the right direction, but don't let this restrict your designs!
We currently operate on a startup level and are looking for a designer to create not only our corporate website, but potentially also future websites across the group in order to maintain a level of consistency. Therefore, it is essential that we choose the correct partner in this task and start a long-standing working relationship.
This is a contest to design our group's corporate website (the website of the ultimate parent company).
The parent company does nothing but own, govern and promote the entire group on a corporate level.
It does not have any consumer-level customers and as such the target audience is corporate level clients, corporate investors and business partners/associates.
The site will act as a window into the group and will directly help to shape the initial impressions of the company. Anything less than stunning design will set out an undesired impression of the group. We are relying on you to create a design that is so powerful that it leaves these highly sophisticated visitors not only impressed with the design itself, but also ready to explore the company to find out what we can offer.
We ask that designers really put their thinking caps on and set out to push the boundaries of what's possible. This is an opportunity to team up with an emerging multinational empire that is out to impress. We want to work with designers that share our drive and want their work to be noticed and admired.
The front page has to be artistically stunning and beautifully laid out. It must be clean and modern. Think bold colours, thought-provoking, intricate designs, artfully blending a fusion of modern western, Indian and Arabic styles.
Pages to be designed:
1) Front page
2) About Us
3) Brands & Companies
4) Template for information about a brand/sub-company - 1 page including company logo, imagery representing the company's industry, 2-3 paragraphs of descriptive text and link to company microsite (microsite designs to be offered first to the winner of this contest)
5) Partner testimonials
Clean and intuitive top and second level nav is important.
The corporate website is an information site. It does not require complex functionality. All content will be provided at an appropriate stage, which just needs to be slotted into the right places. This task is 100% design-orientated.
Please incorporate the Desinex Swoosh into elements of your design as well as our text logo.
Main colors: white, grey (pastel / graphite), hot deep pink, black
Please supply layered Photoshop files.
(Note: The supplied font is for headings/navigation elements IF you choose to use it. Please do not design the whole site in that font)