Homepage will need a place for sign in. Then was thinking a headline with an illustration as discussed above.
Three key problem (btw, feel free to expand, rearrange if something seems more logical!)-
Teachers don't get enough support and end up recreating the wheel
Teem solves this through online collaboration - get support in grade level or subject teams (Professional Learning Communities/Networks), connect any group of teachers/educators around what matters to them, e.g. 4th grade teachers, H.S. Biology teachers, Elementary Principals, Parent Night Planning, Chromebook Support, etc. Each user would have their own set of "Topics". And they're not just connected with teachers in their own school but can connect with others across their district. A key word here is Expertise. Highlight the expertise in your own building and district. And stop hiring "experts" for a day. Instead focus on ongoing support and building teacher capacity. (Teacher capacity is a buzzword for quality. For more context, schools hire trainers that come, do a two hour workshop, the school pays a bunch of money for them and then no-one actually changes the way they teach because it was too much too fast and there is no ongoing support. Teem is about everyday teacher learning.)
Cool illustration might be reinventing the wheel turning into a network...
School communication is broken
Teem replaces email and text messages and has great search to find that messages/link/file you're looking for. Its is about having everything in one place - conversation, files, links - and being able to go back and actually find what you're looking for... Nearly every educator I've talked to hates email. Spam, unnecessary replies all, non-conversational, difficult to organize... It takes 17 emails to coordinate an event date. Some resort to just texting each other when something's more urgent but it's a pain entering everyone's phone number into your contact list. And texting isn't great for sharing links and files, nor is it eminently searchable. It's tough to find that great parent letter someone sent a while back. Teem is one place for all of this!
Cool illustration might focus on how painful email is, a message getting "lost in the mail". The Pony Express. A scroll/parchment with a seal. The idea is there current communication is antiquated and they already know it isn't working for them.
There isn't time in the school day for teachers to collaborate.
Teem makes it easy for teachers to collaborate even when they're not in the same room. Web, iOS, and Android means you can use it anytime, anywhere. Notifications make sure your message gets seen. This means you can connect with your colleagues while in the grocery store line or at home in your pajamas. I had a teacher tell me that with time so tight in the school day, her choice was a quick chat with a colleague or a bathroom break. Obviously when she needed to go, the chat didn't happen!
Cool illustration might focus on a teacher using teem in her pajamas or something else related to how teem makes it easy to use on the go.
Summary - essentially repeat the headline + teem is easy to use, anyone could use it.
Cool illustration might show young and old dinosaurs using teem. (Idea is that even the less-tech savvy teachers who are typically older can use it too.)
Get a Demo - email submission form
The illustration ideas above are all examples, but they're all ways to avoid showing UI and instead focusing on teachers and their problems. And they're fun! Feel free to be creative and try something else!