The page must avoid the template look, and provide an original design that attracts woman age 30-50 of all income brackets.
The design needs to be no-nonsense and feel simple and clinical (but not pharmaceutical).
Clinque and Elemis and Dermalogica are brands that have the authority and appeal we want to create.
The page must make use of white space but at the same time be able to clearly include the informational text.
No doubt various images and graphics will be required. We are willing to pay separately for these items, if you give a rough estimate when submitting your work.
The overall image is to show that while the slimming pills are very effective, we also offer free dietician advice 24 hours a day, food diary, slimming support groups. The brand are the pills, but there is backup support available.
I will provide further information in the next few hours (by way of the slimming pack we provide).
The most obvious point is that we need a call to action. Clients need to see how the pills will work, and how it will change their lives. No one is very interested in support, as it makes the pills look less effective if they feel there may be a diet plan involved, they need subtle reassuring ongoing support.
Current packaging attached as a pdf. I can also send as an in InDesign document.
attached. Insert sheet to follow.