Mainly men, adults with an average high educational background.
We are also starting targeting women, but they are still a minority of our customers.
Our target audience is not just those who are used to buying tailored clothes , but also those who want to experience the difference between an off the rack garment and a tailored one.
We have customers that need a tailored shirt because they have arms longer than the usual or people that are just looking for a shirt that fits better than any of those they'll ever find in a shop.
This wide cross-segment of target is mainly made up of experienced internet users, but we have to keep things simple not to scare away those who are less accustomed to buying online.
Amongst our customers we obviously have a lot of white collar workers, but not only them, we also have a lot of people that pay special attention to dressing and want something special they will wear off work.
We can proudly state that are customers are happy with the kind of products and service we offer and on average come back after the first trial order.