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ImFuna

We are Imfuna Inc., a Mobile Enterprise Application (MEAP) company focused on the property management and construction industries. Our first product, called imRent provides a mobile solution that simplifies the process of in-the-field data collection combined with a back-end web client to perform analysis and produce reports. This project is focused on the introduction of the imRent product.

Think of the process of performing a home inspection using digital photos, dictation and notes to document current conditions, defects and regulatory compliance. Or imagine an apartment complex owner who needs to regularly perform quality inspections, document incidents and generate move-in/out reports.

We take all this chaos and standardize it on a mobile device with a powerful back-end and web client. The solution can reduce time in field by over 60% and back-office analysis and reporting by 70%!

We are currently working on the mobile interface and the web client functionality. Before we launch we want to have an engaging and easy to understand pre-launch website which is the basis for this project. This consists of two web pages, a home page and a product detail page.

Details about the overall brand:

We make a tedious & inefficient job simple and fun.
A good celebrity to represent our brand would be Charles Schwab and more importantly the brand “Chuck” from Charles Schwab.

• iPhone lovers
• Apartment renters
• Vacation home renters (beach house, mountain house, etc)
• 25 – 40 years old
• Male & Female
• Budget conscious
• Wants control
• Innovator and tech savvy or at least they think they are

Keywords that portray our brand:
•Accuracy
•Confidence (using our products you’ll have accurate data with an legally binding trail… you’re safe)
•Fun to use
•Simple (making a burdensome job easy)
•Powerful (meaning computing power – smart)
•Sexy/modern but professional (adult cool)

We want two pages. One Homepage and one Product Detail page

Follow basic direction of the attached wireframes (really power point sketches but it’s the best we could do ☺) We want a homepage and a product detail page for the imRent product

The Imfuna corporate logo should serve to set the tone of the overall look and feel of the website

Use the light blue and green color palette from the logo– feel free to explore with accent colors but keep the look and feel open and airy. Think http://www.mint.com

The site needs to portray simplicity while also keeping to the concept of powerful and modern/sexy.

Our primary goal of the site is to excite visitors to the point of signing up for future product announcements and as beta testers.

The home page should make it clear and easy for users to sign up for beta testing as well as exhibit the utility of the application. The detail page should show example screenshots from the phone, web and reporting. See attached wireframe and screenshots for details as well some sample copy.

Home pages we like:
http://www.foursquare.com (We like the home page once you are logged in)
http://www.moodhit.com
http://www.mint.com