CelebrityClothingLine.com is a news and shopping website devoted to all apparel, footwear, beauty and accessories lines that are designed or fronted by celebrities.
Celebrity designers that are popular on our site are: Kim Kardashian, Kimora Lee Simmons, Gwen Stefani, Miley Cyrus, Paris Hilton, Kate and Ashley Olson, Sarah Jessica Parker.
Our target audience is 70% female, 18-34 years old. These young women are interested in fashion, celebrities, celebrity gossip and pop culture.
Homepage goal: get the visitor interested in clicking on a news article, and then go shopping at our sponsoring vendors' websites to purchase items by the celebrities.
Somewhere in the header:
"News, Trends and shopping for all Celebrity Fashion Brands"
Top Navigation bar: Home | All Celebrity Brands | Discount Shopping Codes | About Us | Send us a tip!
Sidebar: Must include
--email signup box
--vertical ad box
--Most Popular (top 10 articles)
--"Latest News" snippets and thumbnails for 5 articles.
--"Good, Bad and the UGLY". Section devoted to articles showcasing celebs at their best and worst fashionwise. 2 rows of larger photos with first 4 words of each article below each picture.
*Include link list like footer in :http://www.sojones.com/*
Website looks we like:
http://www.cbs.com/primetime/survivor/. Like the layout. Coloring is a little too dark. Like the thumbnails below the nav bar; perhaps we can replace these with celebrity designer faces that link to their brand page.
http://valleywag.gawker.com/ Like the featured article thumbnails above the nav bar.
http://www.elle.com nice layout above the fold.