Ideally the design should be based upon the already agreed layout mock-up which is attached, but feel free to experiment around using that only as a general guide.
Existing printed branding is based around several curves in the colours shown on the attached business card, with the shades of blue being preferred ('card.png' – note contact details removed for privacy). The use of these colours and stylised curves may also be a useful as a guide, although again, this is open to experimentation.
The design should be focused around the main central content as well as the calls to action, such as the call back form. The website's primary purpose is to drive further conversions to the business in the fields of life insurance policies and related financial services. The secondary purpose is to act an information knowledge base around these same subjects.
The design should be modern and professional without seeming too strictly corporate in nature. It should encourage the user to actively explore the website via an obvious layout of the website navigation and should promote user interaction, with the hope of conversion.
* Flattened - PNG format
* Layered - PSD or XCF format