This website will consist of only one page. It will have a paragraph or two of text and a simple form that collects five fields worth of data and emails the data to two email addresses. It should look very attractive and professional. We'd like it to convey a sense of trust and to show the user that we are a local bricks and mortar business with an address in their town. There are several image elements we'd like to use, including an image of the sign we put in front of houses (says "for sale 500 move in" in a handwriting font) and an image of our city's skyline. edit: If we can convey that we're in Greensboro without the skyline, that's fine. Its really important that people know we're selling houses rather than condos. 2nd edit: No skyline in the header!
We are a bricks and mortar company in Greensboro, NC that sells fully renovated homes. Our goal with this website is to generate leads for our 500 move in program. This program qualifies people who might not otherwise be able to buy a home to buy one of our fully renovated homes. We do this through manual FHA underwriting, occasionally combined with rent-to-own.
The images discussed in the following paragraph can be found at 500movein.info.
The design of the site should communicate that we are a trustworthy, local company with the ability to get the user into a professionally renovated home. For the most part, we are quite flexible on how the site should look. We definitely want to incorporate an image or images of the $500 move-in yard signs. We also have an image of the Greensboro skyline that it would probably make sense to use, however if you find an equally good way to communicate that we’re local, you don’t have to use it. I’ve included at the bottom of this description 2 testimonials that are optional to use. Other optional images we provide are pictures of some of our houses. Feel free to use clip art of houses, happy people, or whatever else fits. This is all about conversions so its OK to model it after mortgage or insurance lead generating pages.
As far as the functionality goes, the site is just going to have 5 form fields. Getting any 3 of the 5 filled in with verified data will be considered a conversion.
- The form fields are to be as follows: Name, Email, Phone, Desired Monthly Payment, and Comments. All are to be required and verified except comments.
- The completed forms are to be emailed to two addresses and we'd like to be able to change the addresses if necessary.
- We'd like the site to be set up for Google conversion tracking
- We want a privacy disclaimer very visibly near the form. The privacy statement in the site text.doc attachment should be adequate. Feel free to rephrase it if you need to.
- We'd like our contact info displayed at the bottom of the screen.
The following is the text we’d like to appear on the page:
Greensboro Investment Homes has properties and programs available for people wanting to recognize the American Dream of home ownership. If you've had difficulties qualifying for traditional bank loans, we offer alternative methods of buying a home, and are flexible enough to accommodate many situations. This program is perfect for most people, including those with credit issues or those who haven’t saved enough down payment to qualify for traditional financing. All homes are newly remodeled and are available in a variety of price ranges to accommodate anyone’s budget. First time Homebuyers receive a complimentary Home Warranty through First American Home Warranty company.
Our inventory goes fast due to our easy purchase program. If you don’t find what you are looking for immediately chances are there will be a house in inventory soon that can meet your needs.
Fill in the following form as completely as possible and we will contact you when a home becomes available that meets your purchase criteria. All information provided will be kept strictly confidential. If you don't wish to buy a home now, you can contact us by email with any questions or comments.
Here are the two testimonials mentioned earlier in the description:
Thank You! for all of your help with buying our first home. I never thought I would ever be able to buy a home with my past credit problems.
Cheryl B.- Greensboro NC
What a great program. I have a brand new house for way less than I was paying for in rent. And I only had to put down 500$ !! Sincere Thanks
Deann J . Brown Summit NC
- The text discussed in the above description
- Some element of the 500 move in sign image
- The form with 5 fields
- The privacy disclaimer in the text
- Our contact info
- An element that makes very clear that we are a local company
- A professional eye-catching design
- I don't want this to look like an eBook
- Other than that, pretty flexible