Most of your work should go into the home page design. The other two should carry most design elements from the homepage, and change only slightly.
See wireframe for details.
1. Home Page
Main elements on homepage should include:
• Header with navigation
• Nice banner with tag line “Project Management Tools and Templates. Save time and money. Deliver better results”
• Product description
• Call to action
• Registration for free trial
• Promotional space which will likely be used for customer testimonials
• Standard footer
2. Category Page
Same main elements as home page. Looking for you to layout how we should list all of the project templates included in our product. A template image or image of the box might help. Can keep, change, or remove banner on this page as you see fit.
3. Product Detail Page
Product detail page. Same elements as home page. Also used as landing page for links from Google. Simple page with images of product and descriptive copy. Can keep, change, or remove banner on this page as you see fit. Should keep call to action.