We need an overall template update with particular focus on the home page, product grid, product view and recipes page.
* Looking for a softer and more rustic theme. Think old wood, trees, cabins
* Live animal pictures are not a good idea when selling meat, silhouettes/shapes are OK
* Real HTML text wherever possible for search engine optimization
* We will be removing the left and right columns currently present
* Using a large image and some text as a large feature and then smaller boxes for the main categories below, similar to http://www.swisscolony.com/
* Have some featured products
* 2-3 callout boxes (filler text OK for now)
* Attractive image and text describing the category (filler/placeholders OK)
* Utilize the "Shop by" elements on the left-hand column and cart/comparison on the right-hand column
* Have callouts available on right-hand column
Product detail page
* Spruce up cart/related products right-hand column
* Create callout for perishable items saying "Item is Perishable, can only be shipped 2nd Day Air"
* Spruce up "You may also be interested in the following products" at the bottom
* Recipes will be grouped by category
I will provide as much imagery as we have for inspiration. We are very open to creative ideas.