Everyone knows that website visitors scan and exit websites within 8 seconds now.
For that reason, we need a minimalistic, clean design that uses high quality images, graphics and readable text with a lot of white space to focus a visitor's attention while they scan.
We don't like overly designed web pages that are cluttered, use too much colour, too many illustrations and textures or text that is hard to read.
We are liking the idea of a mainly white web page that uses related shades on the grayscale - for text, icons, graphics - and then adds related shades of a single, vibrant colour to focus the visitor's attention on specific blocks of content.
For general principles of minimalistic design here is an article that we found helpful https://justcreative.com/2019/04/15…inimalism/