Our client specializes in working with certified nursing assistants, creating and distributing education programs for these healthcare professionals.
They have asked us to create a new site that will help individuals express their gratitude to these frontline caregivers. Your winning design will be used to create this site.
Several celebrities have already contributed their testimonies for the site, and our client is expecting to hear from many more. So far, author Anne Rice, actress Jane Fonda, and "So You Think You Can Dance" Judge Mary Murphy have contributed to the project.
Certified nursing assistants often receive low pay, but deliver vital healthcare services. This new web site is being developed to share appreciation for what these nursing assistants do (and to help nursing assistants know they are appreciated)!
This site will will have two specific audiences:
1: Those who want to express their gratitude for the care they've received from certified nursing assistants.
2. Certified Nursing Assistants.
We want this to be a place where people can express their gratitude for the care they've received, and also to be a source of encouragement to nursing assistants.
Here's an example of a testimony that will appear on the site (supplied by Mary Murphy, from So You Think You Can Dance):
“Two years ago, I lost my father to lung cancer. The day I arrived home, it was as if he was waiting for me to get home after the finale [of So You Think You Can Dance]. I had to rush him to the hospital. I moved into the hospital for three weeks and saw firsthand what goes on.
For the first time, I realized what hard work it was for the nurses and the nursing assistants. It opened my eyes to how compassionate, how relevent, their jobs are to the care of our loved ones. From what I witnessed, CNAs are nothing short of angels on this earth.
I can’t thank them enough for what they did for my father and for checking up on me during a time of crisis in my life. They took care of us as if we were their own family and they have my deepest respect.
-- Mary Murphy”
Okay, first the boring stuff.
* The winning design should be 1000px wide or less.
* The winning design should be delivered in a layered Photoshop or Fireworks file
* If you use stock photos in the design, it's fine to use the low quality sample version. Just let us know where the stock photo came from so we can purchase the high quality version after your design wins!
Now, on to the good stuff! What should it look like?
* Most nursing assistants are female, so the design should be created with that in mind.
* You'll be designing the home page, then we'll design the secondary pages to match your home page design. Here's what we want to see on the home page:
1. Menu, which should include: Home, Stories, Interviews, CNA Workplaces, Blog, Send Your Story, Resources, About Us
2. Highlights/links to the stories and testimonials that have been submitted.
3. An invitation for visitors to submit their own story
ETA: 4. Fairy visible "Sponsored By" section to display rotating banner ads (or perhaps static thumbnail logos).
[Here are links to a couple of sponsors:
The client has supplied a jpg version of the logo, so go ahead and use that in your design (sorry, we don't have a vector version), but the client is not tied to the colors in the logo, so feel free to use other colors.
UPDATE: Updated logo posted 04/26
Some testimonials and photos are being supplied to use in the design concept.