Our website is targeted at people that are looking for eternal truths, but are completely turned off by religion. And rightly so.
We want to create a church website that completely transcends what you'd typically expect from a church. It must communicate the life and energy of an extremely vibrant God, who's very much alive, who deeply loves humanity (unconditionally), and is quite happy to prove it with healing miracles, and other notable signs and wonders.
In terms of target audience; Leeds (the town in the UK where it will be seen the most) is the home to thousands of students that love rave / dance / drum and bass, take copious amounts of ecstasy, and aren't impressed with the idea of drab, dull religion one tiny bit.
This design has to engage them, and keep them engaged.