Recon Instruments produces one of the most exciting new products that the adventure sports market has seen for years, merging GPS technology with heads-up display inside the coolest looking snow goggles on the market, with more products in the pipeline.
These are real-world toys for the Playstation generation, loaded with the very latest technology, and taking adventure sports to a whole new level.
The old website gives more information about the product:
Primary: Tech-savvy, style and equipment-oriented, advanced-use (11+ days per season) skiers, boarders / riders, and snowmobilers aged 14 – 35. These users are well-versed in all culture surrounding action/adventure sports lifestyle; from music to fashion. They make trends, and support brands that push the industry forward.
Secondary: Affluent, equipment-obsessed expert-users (20+ days per season) skiers, boarders / riders, and snowmobilers aged 25-55. These users are the first to know about tech, safety and gadgety equipment that they may or may not use to its fullest. They buy everything because they are the real deal, or want to look like the real deal.
Tertiary: Tech-obsessed, gadget and gamers. These users may not necessarily pursue action/adventure sports, but consider this augmented reality and virtual gaming. These are the bloggers that create critical mass for or against products.
What we need:
A homepage (“Home”) and a secondary page (“Media Room”) that should broadly follow the layout of the wireframes below:
PLEASE NOTE: You do not have to follow the wireframes exactly, but keep all the elements, and you need to use the 960 Grid System (for more info see http://960.gs/)
Style: Here are the rules:
- Using the Recon branding and brand colours of Black and Red.
- Think edgy, sexy, tech’d out, cutting edge, youth-focused design, but with a dark twist.
- We want to reflect the mindset of all of the above target audiences without alienating any of them at the same time.
Inspiration: Some sites we like:
Amazing overall design, colour, texture: http://www.t2.tv/t2/
Unique and clean experience: http://neutroncreations.com/
Dark and fresh: http://www.djshadow.com/
Graphically oriented, but somehow doesn’t get too busy http://hurley.com/index.cfm
Deals with a tonne of content but keeps it very organized http://www.redbull.com/cs/Satellite…2745950170
Dark and Aggressive http://www.monsterenergy.com/web/events
Great dark sites: