We are launching a brand new site called StairliftAdvisor.co.uk. The purpose of the site will be to provideimpartial advice on the various types of stairlifts available and to direct thevisitor to submit their details for more information. We are authorized onlinedealers for Acorn, Stannah, Companion and Brooks stairlifts. Please visit the following websites to seethe products that we will be selling:
The target market is the over 50s and therefore it’s very important that thewebsite exudes professionalism and trustworthiness.
Optimized for screen size: 1024x768
We would like a top navigation menu in a tab style that will have the followingpages:
We wouldlike a left hand text navigation menu to contain the following:
We may addadditional pages at a later date, so it needs to be easy for us to edit and addextra menu links if we need to.
We wouldlike a footer menu to contain the following:
We do likeblues with perhaps purple or greens. An example of a site we quite like is:
We alsoquite like the way the logo is done on this site and their left navigation.Please don’t just copy this design though. We want something original and uniquethat will really stand out.
We alsoliked the purple colour in this recent contest:
We are opento suggestions on this as you are the designers and are probably betterqualified to make a judgement on what colours look the best. As we have alreadymentioned, the target audience is the over 50s.
Above The Fold:At the top of thepage there should be a section Why Choose a Stairlift? Below this there will bethe main benefits of stairlifs. These should have ticks next to them:
· Safe,reliable and easy to use
· Regainfreedom and independence in your home
· Costeffective alternative to moving
· Quickand simple installation
· Runningcost approximately 10p per day
Thereshould be a strong call to action button below this that says “Request FreeInformation”
Main Body:Below the “Whychoose a stairlift” area there will be the main body of text which willcomprise 2-3 paragraphs.
We would like a section on the site which will contain a snippet from ourlatest article. We will leave it to your discretion where this should be.
Right Hand Column:
We want a contact form to be prominently displayed on the right hand side andabove the fold when a visitor lands on the site. The form should really standout so visitors are compelled to fill it in. There should be a hero shot of ahappy elderly couple above the form. We will provide this picture.
Pictures and graphics:We will provide ahero shot photo. However, if you find a better hero shot then please feel freeto use it. We recommend IStock Photo. We will also provide logos for thecompanies that we represent and photos of stair lift models. Please view andcopy all images from:
We are looking for a template which we can use to create pages on eachmanufacturer. The page should have a picture of the stairlift and the companylogo. The page will contain an article about the manufacturer.
We will provide an excel spreadsheet which will contain the data for the table.We really want an aesthetically pleasing comparison chart which will blend inwell with the site. We would like the text to be editable so that we can editthe data if it needs changing at a later date. Please feel free to use thecompany logos that we provided and use ticks and crosses instead of yes or noif you want. We like web 2.0 ticks and crosses.
Pleasedownload the excel spreadsheet from here:
If you have any questions or feedback for us please leave a comment in thediscussion thread. We will be checking this on a regular basis while thecontest is happening.
Future Opportunities:We are launchingnew sites every month and are looking to establish a long term relationshipwith a quality designer for our future projects. We would like to exchangecontact information with the winning contestant.
Best ofluck to all of you. We look forward to seeing all your fantastic work!